Gouldylox & The Holy Grail



Kelly Gould, is the blogger behind the award winning beauty blog, Gouldylox.  She has been blogging about hair and makeup for six years, but she confesses to being a beauty junkie since she was four years-old!  

"It was never about just following the trend, it is about finding products that work for me and women like me," explains Kelly   "I hope people see me as the sister they wish they had!I"

We love Gouldylox's "Holy Grail!" alerts  Then we know, it is a "must have".


What do you do when you are not blogging ?

I'm always busy doing something! I spend my days making television spots and creating content for websites for an advertising agency in Baltimore. My husband, Andrew, and I started a non-profit almost ten years ago, called Karma Dogs. We help rescued dogs become therapy dogs to help kids with disabilities of all kinds.  I also wrote this book Dirk's Guide to Dog Safety. When I'm not blogging, dogging and producing, I'm probably catching up on television and movies.

What is your philosophy about your style ?

I'm just me. One day, I might wear clothes more suited for the set of "Sons of Anarchy" and another day, I might be more "Good Wife".  It's all about how I feel when I wake up. What I'm not into right now is all of the fake "living" you see on sites like Instagram.  Aspirational is one thing, but I'm seeing people who are made sad by everyone and their "tablescapes". I'd rather keep it real.

What are your favorite skin care treatments or beauty products?

love anything that instantly makes my skin smoother and more radiant. It's why a good peel is SO GOOD. I look for products that are formulated and packaged to work, not trendy herbs. I hate spending money for snake oil. I'll take something done well any day...and luckily, those exists at all price points!

What are your own skin concerns and what has helped you?

I have dry skin and a lot of fine lines by my eyes. They make me crazy. And I swear, makeup makes them worse! If only there was a way to really smooth out those lines, I'd be so happy! I've found that some products have helped me, but nothing helps more than a really nice sunscreen. Preventing damage is always easier than trying to reverse it! 

What do you use when you wake up in the morning on your face?

This changes all of the time for me. Right now, I'm using a products I purchased on Dermstore last week. Next week, I'll start a medical based skin care line trial. Believe it or not, my most favorite skin care purchase recently, was this super nourishing facial oil from Amazon.    

What is the last thing you do before u go to bed? 

The last thing I do before I go to bed is apply some lip balm, kiss my husband and turn on the Daily Show. 

What is the first thing you do when you wake up?

Hit the snooze button. :-)

Visit Kelly's Blog: Gouldylox 

 or on Facebook: Gouldylox